Regional Revenue & Marketing Manager
After holding various positions in the retail industry from General Manager to Regional Manager, Jason Fierst found his true passion in the Hospitality world. Starting out as a Night Auditor to make some extra income, Jason found himself gaining experience in all facets of the business. Working in housekeeping, front desk, maintenance, all gave him the experience he needed to make the jump up to General Manager. As a General Manager, he oversaw renovations for 2 properties, acquisitions of 3 properties, and earned numerous awards from nationally recognized brand such as InterContinental Hotels Group, Choice Hotels, and La Quinta Hotels. His properties consistently exceeded revenue expectations of his ownership as well as the brand; thus, it was no surprise when Jason was offered a position as a Regional Revenue Manager for Choice Hotels. This is where he realized that the “numbers” game of the Hospitality world is what really got his engine going. Jason is very analytical when it comes to financial management and is able to increase Zenique’s portfolio revenues by maximizing the ADR at each hotel. He also has a keen eye for effective marketing techniques, which assist in maximizing revenues through lead generation and digital exposure. He joined Zenique Hotels in February 2019 after earning a degree in Hospitality Revenue Management at Cornell University. In a short period of time, he has already made positive impact on the company as a whole! When Jason is not crunching numbers, maximizing rates, and adjusting hurdle points, he enjoys coaching his three children’s baseball and soccer teams. He and his wife are huge foodies and enjoy cooking as well as gardening.